Why and What you need to know about the brand Rare Heritage showcasing at Bridal Asia Mumbai 2019

Three’s a party, when it comes to Manushi Singh, Varun Mehta and Nakshatra Mehta (of Mehta Emporium), the trio behind the label Rare Heritage. A party celebrating a marriage between tradition and modernity via a wholesome mix of wedding jewellery, accessories and couture; a rare gem indeed.

Merging traditional craftsmanship with contemporary aesthetic for the modern Indian bride, a maxim that has been used to hackneyed proportions in the current bridal market space. But when a brand merges the legacy that spans 4 generations of a jewellery empire with new-age design thinking and ideas, it lives true to its claim.

After a 5 year long innovative journey that’s has traversed a wide expanse of design experimentation, research and forward thinking with inspiration ranging from the royalty Maharani Gayatri Devi in their ‘Queen’ Collection to an ode to Mother Earth through ‘Reign of Gaia’, with its avant-garde motifs on celestial space settings the label unveils its most recent collection ‘Tarifa’. With an assortment of unique, intricate and statement making pieces and a USP that includes diamonds, uncut stones and collections crafted from gold Rare Heritage makes it way to Bridal Asia 2019.

Mumbai: 17th – 19th August

Venue: Dome, NSCI, SVP Stadium, Worli

Here’s what’s on offer for the present day bride to experience, explore and experiment with.

Introducing Tarifa

The label’s most recent jewellery collection ‘Tarifa’ embodies different art movements in the form of functional jewellery. Baroque vintage glamour manifests in gold and emerald designs that are evocative of the Victorian era. Art Deco makes an appearance in the form of geometrical pieces. Pop art makes its way through layering of colours and ombre. The extensive range comprises of bridal chokers, earrings, matha pattis, bracelets and cocktail rings.

Made to order

Rare Heritage specializes in creating made to order couture pieces with the finest handicrafts and techniques such as Zari, Zardozi and Resham. The options provided cater to everything from cocktails, sangeet to the big day.

Your allies to customize

Customize your bridal looks with the help of the brand to match family heirlooms to carry forward the aesthetic and legacy in your own unique way. The brand’s credo is about thriving in tradition with new age techniques and progressive spins.

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